Procopio Cycling Kits
Visual Identity • apparel • sponsor integration
Client: Procopio
Industry: Legal / Corporate Philanthropy
Deliverables: Custom branded cycling jersey and bib design, Apparel layout for production, Integration of sponsor and event logos
Tools: Adobe Illustrator, Photoshop
Process
Year 1 jersey design
Approach
Procopio is a San Diego–based law firm known for its commitment to community impact and professional excellence. Each year, their team participates in Pedal the Cause—a major cancer research fundraising event that brings together riders from across the region. For their team’s ride, they wanted custom cycling kits that were not only performance-ready, but also visually aligned with the firm’s brand: smart, confident, and community-focused.
kit pants
Overview
I designed custom cycling kits that carried Procopio’s identity into an entirely new medium: technical athletic apparel. The design balanced brand consistency with movement and visibility—leveraging the firm’s color palette and logo in a way that felt bold, modern, and race-ready.
Subtle gradient transitions, angled lines, and clean typography created a sense of motion and unity across the team. The kits needed to function both as athletic gear and as a visual statement of solidarity and support for cancer research, so the design also incorporated space for the Pedal the Cause iconography and donor recognition where needed.
year 2 jersey design
Outcome
Procopio’s cycling kits stood out on race day — professional, unified, and completely on-brand. More than just team uniforms, the kits helped reinforce Procopio’s culture of service and connection. They became wearable brand ambassadors, showing up not just in photos and press, but in action. The result was a kit that honored the cause and elevated the firm’s visibility in a meaningful, active way.