Front cover of Coastal Neuro Group’s tri-fold brochure featuring calming coastal colors and modern clinical branding
Neuropsychologist speaking with adolescent patient in a clinical setting – compassionate care at Coastal Neuro Group

Coastal Neuro Group

Brand Strategy • Website Design • Print Collateral • Squarespace Migration • Headshot Photography

Client: Coastal Neuro Group

Industry: Neuropsychology / Mental Health Services

Deliverables: Brand identity redesign, Website design and content architecture, WordPress development (Phase 1), Squarespace migration and redesign (Phase 2), Ongoing content and technical consultation

Tools: WordPress (initial launch), Squarespace (final site), Google Search Console / basic SEO tools

 

Process

 

Branded icon for Coastal Neuro Group combining neuropsychology themes with a professional, modern aesthetic
refreshed logo mark

Approach

Coastal Neuro Group is a San Diego-based neuropsychology practice offering expert diagnostic, psychological, and psychoeducational evaluations for children, teens, and adults. As the practice expanded, they needed a cohesive brand presence that communicated clinical credibility, compassion, and clarity—both online and in person.

Overview of Coastal Neuro Group’s homepage design showing calming brand colors, service highlights, and patient resources
responsive website design

Overview

We began by reimagining the Coastal Neuro Group brand identity—introducing a calming, modern aesthetic rooted in structure and clarity. The color palette and type system were designed to reflect the group’s scientific foundation while maintaining a warm, approachable tone for patients and families.


The first phase included a full website redesign and custom development in WordPress. As their team grew, we migrated the site to Squarespace to make updates easier for internal staff—while maintaining the site’s professional tone, content architecture, and SEO foundation.


To support outreach and referrals, we designed two tri-fold brochures tailored to distinct audiences: one for families and patients, and another for physicians and providers. Both were designed to be easy to digest, visually calming, and on-brand across print and digital formats.


I also provide ongoing headshot photography for the Coastal Neuro Group team—maintaining visual consistency across staff bios and ensuring new team members seamlessly align with the brand’s aesthetic.

Clinician and young patient engaging during assessment – supportive diagnostic environment at Coastal Neuro Group
Refined professional Brand imagery

Outcome

Coastal Neuro Group now has a refined, professional brand system that’s reflected across every touchpoint—from their easy-to-manage website to the materials used in clinical settings. Their brochures help simplify the referral process, while consistent, natural-light headshots give the team a warm and trustworthy presence online. The result is a brand that feels intelligent, grounded, and human—just like their work.