A More Intentional Way to Build Brands.
I founded Dolce Vita after stepping away from the corporate grind — to create thoughtful branding that helps businesses focus on what truly matters and leave the noise behind.
THE CREATIVE SPARK
About Lauren
Experience spanning global technology brands, public institutions, and complex multi-stakeholder organizations.
I’m Lauren Wilson, a creative director with over 20 years of experience guiding branding and creative work across a wide range of organizations — from global technology companies and complex public institutions to growing professional services firms and mission-driven brands.
For more than 13 years, I served as a creative director within agency environments, leading branding, digital, and campaign work for enterprise-level clients. My experience includes overseeing large-scale rebrands, navigating multi-stakeholder approvals, and designing systems used across international markets — including the rebranding of a major international airport.
Today, I bring that same level of rigor, perspective, and decision-making to a focused, boutique studio — offering clients senior-level creative leadership without the overhead or opacity of a large agency.
A LITTLE MORE ABOUT ME
- Based in sunny San Diego, raising two wild-hearted kids who inspire me every day
- Lifelong sailor chasing an Olympic dream (yes, really)
- Former in-house then agency creative director turned solo studio founder
- Obsessed with light, story, typography, and legit espresso
- Equally comfortable on a sailboat, giving a keynote, or in a pitch meeting
Why “Dolce Vita”
The name Dolce Vita reflects the belief that good branding should support a good life — not add unnecessary complexity or pressure. When a brand is clear and cohesive, it creates space for business owners to focus on what they do best and enjoy the work they’ve built.
That philosophy guides every project, from visual identity to digital presence.
I work best with organizations that value clarity, intention, and long-term thinking — and who see branding not as decoration, but as a foundation for sustainable growth.