Printed moodboard for Indicia labs featuring modern tinted photos and bold color palette
Branded entry wall at Indicia Labs featuring company logo and sleek, minimalist interior design

 

Indicia Labs

 

Brand Identity, Website & Pitch Deck

Client: Indicia Labs (in collaboration with DoubleShot Creative)

Industry: AI / Data Science / Research & Innovation

Deliverables: Brand identity, Squarespace website, investor pitch deck

Tools: Adobe Illustrator, Figma, Squarespace, Google Slides

double exporsure of a woman and AI reveal the tech and humanity of Indicia Labs

 

Process

 

Branded entry wall at Indicia Labs featuring company logo and sleek, minimalist interior design
Branded office entry

Approach

Indicia Labs is a data science and AI startup that transforms academic research into real-world innovation. Working with DoubleShot Creative, I led the visual identity and design execution for the brand launch—creating a toolkit to support fundraising and product development efforts.

Printed moodboard for Indicia labs featuring modern tinted photos and bold color palette
brand moodboard

Overview

We defined a clear brand voice and visual system that communicated Indicia’s technical credibility while making their mission accessible to investors and partners. I developed a modern logomark, flexible design assets, and a streamlined website that positioned the company as both cutting-edge and commercially viable. The pitch deck was crafted to walk a fine line between storytelling and substance, making complex ideas easy to grasp.

Printed brand guidelines for Indicia on bright white tabletop – minimalist design portfolio
printed brand guidelines

Outcome

The identity and investor materials helped Indicia Labs quickly establish traction in a competitive space, providing a strong visual foundation for early conversations with funders and collaborators.